To prevent confusion over the use of the Green Dot symbols UK companies should consider why they wish to use it, Valpak has said. The packaging compliance scheme has issued a code of practice to prevent misunderstandings over its Green Dot trademark in the UK.
The dot can be found on products sold in the UK and is a recognised symbol in many European countries, which shows a commitment from the companies using it to meet Packaging Waste Directive obligations. But it does not have this same significance in the UK.
Concerns over what the symbol stands for were raised by a Radio Four iPM listener. He said that it might confuse shoppers as to whether or not a product could be recycled in the UK.
To solve this issue, Valpak and Trading Standards have produced guidancefor producers and consumers to better understand its meaning.
Valpak chief executive Steve Gough said: Valpak works to protect the use of the Green Dot trademark in the UK, and the work with Trading Standards will help to further promote this. Companies in the UK thinking of putting the trademark on their packaging should consider why they are wishing to do so. The Code of Practice document will promote clarification for the use and meaning of the trademark for companies within the UK.