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UK mobile phone recyclers Redeem Holdings buys UPR Global

UK mobile phone recyclers Redeem Holdings Limited has expanded its operations into Scandinavia and the Baltic following the acquisition of UPR Global.

The move will see Redeem take over operations in Estonia, Lithuania, Latvia, Finland, Norway and Sweden through a new venture, Redeem OU.

UPR Global started up its electronic handset buyback service in Estonia in 2009. Both Redeem and UPR handle all aspects of the recommerce operation for mobile network operators, from collection through to resale or recycling.

Jorgen Berg, who has previously worked for Sony Ericsson, has been appointed chief executive of Redeem OU.

He said: “Being part of the Redeem family allows us to access a lot of knowledge and experience. This brings us a unique opportunity to help grow Redeem as a global player by supporting mobile network operators and major enterprises in the Nordic Baltic region.”

Redeem Holdings Limited chief executive Claes Svensson said: “On top of existing contracts and a strong portfolio of prospects, UPR brings us a lean cost-efficient organisation for sourcing and processing of second hand phones. 

“Over the last 18 months UPR has increased its turnover dramatically. We see good potential for further growth and our ambition is to triple that growth over the coming 12 months by developing the online and in-store tools in line with customers’ requirements, using UPR’s unique understanding of this marketplace.”

UPR founder Urvo Männama was appointed business development director of Redeem OU. He said: “This acquisition brings together two great companies which are growing considerably.”

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