Compliance scheme Repic has financed the collection of one million tonnes of waste electrical and electronic equipment this year - and believes it will hit 1.1m tonnes by the end of 2011.
Chief executive Dr Philip Morton said: “Increasingly, collectors are choosing to partner directly with a scheme that genuinely needs the WEEE to finance its members’ obligations, eliminating unnecessary links in the chain and helping to reduce the possibilities of leakage.”
He added: “Due to the spotlight on illegal export in recent times, the public’s involvement also continues to grow, and more and more people are ensuring that they take their end of life electronic equipment to their local designated collection facility.”
Repic has worked on the joint compliance scheme commercial that will be shown during the Christmas television schedule to further boost awareness of electronics recycling.
Dr Morton said: “As higher targets are introduced, engaging with the public on this issue will be vital if we want to continue to improve the efficiency of the system.”