A new recycling logo has been suggested by the British Retail Consortium (BRC) and the Waste & Resources Action Programme (WRAP). The BRC said the voluntary logo would replace the current, potentially confusing, range of symbols and messages with a single logo issues on packaging. WRAP and the BRC have launched a consultation with Government, local authorities, manufacturers and retailers to make sure the scheme has widespread acceptance. The logo shows if packaging is widely recycled, locally done or not recycled. The aim is to have a standardised form of recycling labelling for packaging. Retailers that are involved include Alliance Boots, Asda, B&Q, Marks & Spencer and Tesco. BRC director general Kevin Hawkins said: Retailers plan to have the new logo in use early in the New Year. That shows voluntary action can achieve more and more quickly, than any legislation. Retailers recognise they are uniquely placed to change customers behaviour and help the Government achieve its waste reduction targets. Ideally material that is recyclable in one area would be recyclable everywhere but, so far, it isnt. Local inconsistencies cannot be allowed to thwart a standardised label which will help millions of customers and mean more of what can be recycled is collected. A WRAP spokeswoman added: Research shows that consumers require clear and consistent information on what types of packaging can be recycled. We are currently working with the BRC to introduce ways of providing this on pack to help consumers make informed choices and act upon them. We are currently in the consultation process with stakeholders. Once this is complete and weve received input on the ideas presented, we will look to progress to the next stage early in the New Year. The widely recycled symbol means the packaging can be recycled by 65% or more of local authorities. The check locally symbol means it is recycled by 20% to 65% local authorities. Products with the not currently recycle symbol, are recycled by less than 20% of local authorities.