Negotiations are underway to introduce The Composting Companys (TCC) green waste composts into major garden centres, farm shops and retail outlets in East Anglia. The discussions are part of expansion plans which have resulted in the appointment of two new regional distributors Crestmont Limited and Compost Direct.
A TCC spokeswoman told MRW that it is actively talking to a number of outlets about stocking its Broadlands mulches and soil conditioners. She said that TCC hoped to make an announcement about which retailers are involved in the next week.
Image: Green compost soil conditioners from The Composting Company
Commenting on the sort of retailers who TCC may have approached Waste & Resources Action Programme marketing manager organics Maggie Newton said: Its probably independent garden centres that would sell green compost because bigger chains would already have provider contracts.
She added that products containing green waste are currently on sale in the form of peat free products from growing media manufacturers and Household Waste Recycling Centres.
Newton added: We would encourage PAS 100 quality compost producers to identify their local markets. Amateur horticulture is perhaps not the best market for green compost if its not high quality. The decision is down to the producers about whether its suitable for their local market.
Also, getting green compost into retail distribution needs a lot of investment in marketing and distribution, so its difficult for smaller producers. Its really about local markets. Producers need to think, where are their local markets for, for example turf, agriculture, land regeneration, local landscaping, amateur horticulture?