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Reuse campaign materials offered by WRAP

WRAP has launched campaign resources to increase reuse of bulky items that are challenging to recycle, such as furniture, electrical waste, and textiles.

Local authorities and other organisations can use communications material pulled together by WRAP to increase reuse, including posters, banners, online, social media activity, press releases and roadshows.

Linda Crichton, head of collections and quality at WRAP, said the communications materials, which are free to use, could help groups to reap the economic benefits of reuse.

“People are becoming more aware of the financial opportunities around increasing levels of reuse – for example, WRAP estimates that almost a quarter of electricals taken by householders to household waste and recycling centres across the UK have a reuse value of over £200m. This is on top of the benefit of avoided landfill tax charges,” she said.

In August 2012, WRAP published a report suggesting 40% of bulky items collected at the kerbside and 51% of bulky items taken to household waste and recycling centres could be reused, either in their present condition or with slight repairs.

The resources offered by WRAP have been tested in pilot schemes in Leeds, Shropshire, Inverness, Nairn, Oxford and Bexley with a leaflet drop to all households in target areas. Five out of the six partnerships - comprising local councils, and reuse non-profits and companies - reported an increase in items collected during the trial.

Frances Jones, director of Revive Leeds, a partner in one of the trials said: “The footfall and sales at our reuse shop on the council’s household waste site have increased over 100% in comparison with the same months last year. This, of course, means that we are diverting a much larger tonnage and making a real contribution to the council’s reuse and recycling targets.”



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