Former Olympic athlete and current TV presenter Roger Black is giving his backing to Hampshire's recycling campaign.
Athlete Roger Black with children from Potley Hill Primary School, Hampshire
He said: "Project Integra has an ambitious but entirely achievable goal - to almost double the current rate of recycling in Hampshire. Simply sending more and more rubbish to landfill is just not an option anymore.
"We know that Hampshire's residents want to do all they can to protect the unique habitat of this diverse county and by doing their bit to recycle more household waste, they can help immensely."
The campaign was launched last week with Roger Black and children from Potley Hill Primary School in Yateley.
Project Integra has been awarded £5 million from the Government to improve recycling facilities across the county. The Recycle for Hampshire campaign has been given £750,000 by the Waste and Resources action Programme (WRAP).