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Sainsbury's cut down on soft fruit range packaging waste

Supermarket giant Sainsburys has changed the packaging of their soft fruit range and moved from trays with rigid clip-on lids to a heat sealed flexible lidding film to reduce packaging waste.


The packaging is delivered by global packaging firm Amcor Flexibles. This new packaging format allows Sainsburys to reduce the packaging weight from their soft fruit range by up to 87 per cent and is available for strawberries, cherries and plums.


Sainsburys packaging manager Stuart Lendrum said: One of our customers main environmental concerns is excess packaging. We aim to ensure that packaging amounts and types are appropriate. By replacing the plastic lids on our strawberries with sealed film, we are able to save 333 tonnes of plastic per annum and additionally provide our customers with an easy peel opening solution.


Amcor Flexibles states that there will be no need to use labels on the lid because information can be printed on it and cost saving opportunities will be made as the lid cannot become separated from the tray.

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