Supermarket chain Sainsbury’s is providing in store recycling bins for Christmas cards to help customers recycle after the holiday season.
The bins will be in 500 stores until January 15. Cards collected will be recycled and Sainsbury’s will make a donation to the Forest Stewardship Council (FSC) based on the number of cards collected.
Last year almost 50 tonnes of Christmas cards were recycled from store collection points, resulting in a donation of almost £7,000 to the FSC.
The instore Christmas card bins are in addition to battery recycling bins which are currently in every Sainsbury’s shop. The business also has more than 300 recycling banks in car parks, which the company says can be used to collect recyclable wrapping paper and cardboard gift boxes.
The supermarket says that around 4,500 tonnes of tin foil is thrown out over the Christmas period and that this can be deposited at its recycling banks, along with aluminium cans and single use baking trays.
The company said that it was seeing new patterns of consumption and a shift in consumers’ values. Paul Crewe, Sainsbury’s head of sustainability, said: “We know that our customers care about the environment and reducing their impact on landfill so we’re providing really simple and hassle-free ways for them to live more sustainably and recycle their Christmas-waste once the holidays are over.”
WRAP’s head of food and drink Andy Dawe said: “A wide range of Christmas items can be recycled, from your Christmas turkey foil to your Christmas cards.”
Glass, plastic and clothes can also be collected at Sainsbury’s recycling banks.