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Sainsbury's has least recyclable Easter Egg packaging

Supermarket Sainsburys has the least recyclable Easter egg packaging this year, a new report suggests.


The report was carried out by Environmental Audit Select Committee MP for East Dunbartonshire Jo Swinson and is entitled Easter Egg Packaging: Annual Progress Report 2010.


The study found that retail giant Sainsburys Easter eggs are in plastic boxes which are not widely recycled.


Nestlé was the only company whose Easter egg packaging was 100% widely recycled. Marks & Spencer, Tesco, Guylian and Green & Blacks have all produced packaging which is technically 100% recyclable, but they contain plastic, which is not widely recycled.


The report found that Guylian produced the most excessively packaged egg this year, taking up only 9% of its box. Guylian supplanted Lindt which held the title for three years running.


Swinson said: Consumers are tired of excess packaging they are tired of paying for it and tired of having to dispose of it. Easter eggs are a prime example in many cases, the huge boxes contain more air than chocolate.


Last year, we saw Easter egg packaging reduced by a third, and companies such as Nestlé, Cadbury, Green and Blacks and Thorntons have made real efforts to cut packaging and improve recyclability. However, Guylian, Lindt and others are still producing grossly excessive packaging. The Government is clearly failing to enforce the law, which requires packaging to be reduced to the minimum necessary.


In response to the studys findings, Sainsburys packaging manager Stuart Lendrum said: Easter eggs are extremely fragile so effective packaging is essential as no one wants to receive a broken egg on Easter Sunday.


This year, weve reduced the packaging on our boxed Easter eggs by 40%, which is a great achievement building on the significant packaging reductions of previous years. In addition, all the packaging used is recyclable, depending on the facilities available in the local area.


Well continue to find ways to reduce packaging, without affecting the quality of the product, in line with our target to cut packaging by a third by 2015.


The study makes comparisons between ten Easter eggs measured in 2007, 2008, 2009 and 2010 including both major manufacturers products and supermarkets own brands. The dimensions and weights of the eggs and their packaging had been measured, and the packaging material examined and environmental information recorded.

 

2010 League Table

Rank

Highest volume of egg to volume of packaging ration (2009 rank)

Recyclability

1

Sainsburys

Nestle

2

House of Commons

Mars

3

Green & Blacks

Green & Blacks

4

Thorntons

Tesco finest

5

Marks & Spencer

House of Commons

6

Tesco Finest

Guylian

7

Nestle

Cadbury

8

Mars

Baileys

9

Cadbury

Thorntons

10

Baileys

Lindt

11

Lindt

Marks & Spencer

12

Guylian

Sainsburys

 

 

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