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Sainsbury's launch "desirable" shopping bags

Sainsburys and the Arts Council England have joined forces to produce a range of limited edition shopping bags designed by well-known artists.
 

© Michael Craig Martin

Launched last week, the 50p art in your hand bags mark the Arts Council Englands 60th anniversary. They aim to promote the use of reusable shopping bags as well as raise awareness and debate about the role the arts play in peoples lives.
 
Three designs have been created by artists Michael Craig-Martin, Anya Gallaccio and Paul Morrison.

Arts Council England chief executive Peter Hewitt said: Working with Sainsburys and ourselves, the artists have produced a series of striking bags which I hope will get people thinking about art, artists and the environment, encouraging more shoppers to use fewer carrier bags.

Sainsburys said that by working with artists it hoped to increase the desirability of reusable bags.
Craig-Martin, an ex-Goldsmiths tutor who taught artists including Damien Hurst and Tracy Emin, created a bright pop art style design featuring a bold banana print.

He said: We need to find ways to get people more interested in bags and in reusing them. Hopefully by creating bags which are more noticeable and more desirable we can make a difference."

The bags will be available in 450 Sainsburys supermarkets across England, with proceeds donated to local charities.

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