The campaign will also emphasise the consequences if recycling rates do not improve, which include EU fines if recycling targets are not hit and landfill space running out.
A council spokesman said: If we do not increase our recycling figures, the council could incur seven-figure fines. We also want residents to be aware of the possible impact on other council services.
Following May elections, the new council administration reviewed waste policies and took the decision to put alternate weekly collections (AWC) plans on hold while it conducts a public consultation.
To get a snapshot of what people are already doing, the council will have an opinion poll on its website.
While the awareness campaign and the public consultation are not directly linked, campaign information could help to inform policy. A decision on AWC is due to be made in September.
There is also a search for Wiltshires best recycling family, with a prize of family membership to a council leisure centre.