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Sedgefield sticker success

Sedgefield Borough Council saw its recycling rate in July rise by 23.4% as a result of a sticker campaign.

The effective sticker

Large, bold stickers were put on every household wheelie bin in the borough, reminding residents to place their glass, cans and paper into their recycling boxes.

Sedgefield Borough Council technical services manager Gordon Lennon said: "We always thought that it would be a simple effective way of increasing participation and capture rates but it has greatly exceeded our expectations."

Previous methods of pushing the recycling message have been used in the past, such as road shows, leaflet drops and school initiatives. But the council say the sticker campaign has been the most successful.

Several other collection authorities within County Durham have adopted the campaign in light of Sedgefield's success, and are now too seeing positive results.

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