Sex toy retailer LoveHoney has recycled its first tonne of waste toys following the August launch of its Rabbit Amnesty scheme. The scheme offers customers a discreet take back recycling service with the incentive of a half price Rabbit vibrator from its range. Over loved toys are classed as waste electrical and electronic equipment (WEEE), so EU WEEE regulations to reduce this type of waste going to landfill apply. The retailer is working with SWEEEP, a specialist WEEE processor with a facility in Kent, to process the toys. LoveHoney head buyer Bonny Hall said: "Although some people might think it's strange to recycle sex toys, rabbit sales are growing every year and we don't want old ones dumped in landfill sites across the country. Rabbit Amnesty will take embarrassment out of the equation and give people the chance to dispose of their rabbits in an environmentally friendly way. "By sending an old rabbit to LoveHoney, customers not only get the satisfaction of having it recycled without the inconvenience or embarrassment of taking a used sex toy to a local council rubbish dump they can also get a brand new vibrator for half price.