Recycling giant Sims is to hold an international e-waste collection event to mark global Earth Day 2012.
Sims’ e-waste facilities in North America, Europe, India, South Africa and the UK will host the event on 21 and 22 April.
The company says it is keen to promote the urgent need to recycle redundant electrical and electronic equipment “so that we can conserve finite resources of precious metals and protect the environment from damaging carbon emissions”.
The firm is urging local communities around the world to get involved by clearing out their offices, sheds, lofts and cupboards of broken or redundant electrical equipment and recycling them free of charge at the nearest Sims site.
Sims chief executive Graham Davy said: “On Earth Day, over one billion people around the globe will voice their appreciation for the planet and demand its protection. Electrical and electronic waste is the fastest growing waste stream in the developed world, so we urgently need to responsibly recycle more of this waste to ensure it is not sent to landfill or to illegitimate recyclers, where hazardous chemicals can pollute the earth and precious resources are lost forever.”
He added: “People may be surprised to learn that one tonne of electrical and electronic waste contains around 100 grams of gold, compared to just 50 grams that are recovered from high grade gold ore through a highly energy intensive mining process.
“It makes complete sense to extract and re-use the gold, copper and other materials that have already been produced, conserving finite resources for future generations.”