Sita UK has been rebranded under the Suez Environnement banner as the company switches to a sustainable resource management strategy in response to a global ‘resource revolution’.
Formerly a subsidiary, Sita UK is now the Recycling & Waste Recovery UK division of Suez Environnement.
Changes to vehicles and the company website are to be rolled out “over the next couple of years”.
Suez Environnement operates in more than 70 countries around the world, and its 40 brands will now all be joined under the one banner.
David Palmer-Jones, chief executive of the renamed Recycling & Waste Recovery UK division, said: “The new positioning of our group places the circular economy at its heart, and this is a concept that we in the UK have transformed our business around in recent years.
“This restructuring of our global brand will enable us to better meet our customers’ needs and to speak with one voice, alongside our colleagues across the group, on the sustainability challenges of the future.”
Jean Louis Chaussade, Suez Environnement group chief executive, said: “The resource revolution will bring about a major and deep-seated transformation of our societies, much like the industrial or digital revolutions.
“So the group must be ready to meet its customers’ future needs and converge its activities in order to anticipate and support these changes. As a leading player in the circular economy, we must allow this revolution to benefit from our experience by offering a global and coherent offer of solutions for optimised resource management. This is my vision and my conviction.”