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Sizzling steel scorcher!

Brighton beach was brightened up this weekend, when two models sported unique swim outfits made entirely out of crushed recycled steel drink cans, in a bid to promote Recycle Now Week.


Corus, the
UK s largest steel maker, conducted the media stunt to raise peoples awareness of the importance of recycling steel packaging.

The models (pictured), one wearing a bikini and one wearing trunks, took to the beach to show how versatile and strong steel packaging is as a material.

Another event Corus held during the week was to set a new world record for the number of filled steel drinks cans carried by one person.

John Evans, renowned strongman and holder of over 30 world records, succeeded in balancing 429 filled cans, the equivalent of around 27 stone on his head.

Corus steel packaging recycling communications manager Nicola Bennett said: The swimwear and record breaking stunts are light-hearted ways to get across a serious message, we can all do more to recycle.

The
UK has the fastest growing recycling rate in Europe , with five million people regularly recycling, but in a country of almost 60 million people, there is clearly much more that can be done.

Steel packaging is one of the easiest materials to recycle via kerbside schemes and local recycling collection points. Unlike some other packaging materials, it can be recycled time and time again without losing any of its quality or strength.

Recycled steel packaging could end up in one of thousands of steel products such as bikes, cars, bridges, paper clips, or even another food or drink can.

 

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