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Soap star fronts glass campaign

Coronation Streets Beverley Callard, also known as barmaid Liz MacDonald, has joined the soon to launch recycling campaign Have you got the bottle?.

The campaign promotes recycling in the hospitality industry in northern England. So Callard, who is a real life landlady as well as being the Rovers Return barmaid on screen, is the perfect choice.

As reported by MRW (mrw.co.uk/newsfeatures, 16 March 2007), Recycling Action Yorkshire (RAY), Envirolink Northwest and Renew Tees Valleys campaign aim to reduce the hospitality industrys glass waste.

Following the organisers initial seminar in February to discuss aims, a website has been designed to allow licensed retailers to search for their local glass collectors. The site will also include business case studies as well as tips on how to recycle effectively. The website will go live simultaneously with the campaign launch in late May. 

Campaign spokesperson Ben Stone said: Its going very well, weve got WRAP support and the three regions are working very well together. When we launch the campaign it should have a great impact.

As well as soap stars Stone said campaign organisers are meeting with big pub chains to garner support. He has also discussed campaign plans with the British Beer and Pub Association, the British Entertainer and Dance Association, which were both keen on the idea. And Best Bar None, set up by the police to promote responsible drinking, will now be putting a recycling element into their scheme. Collectors and processors have also given their support.

Licensed retail establishments signed up to the campaign will receive marketing tools to publicise their participation.

www.pubrecycling.org.uk

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