A framework to improve the sustainability of the soft drinks industry, including improved recyclability, has been launched by Defra.
Half of major soft drinks producers or suppliers, including Coca-Cola Enterprises, PepsiCo and Britvic, have signed up to the Soft Drinks Sustainability Roadmap.
The voluntary agreement sets these objectives:
- Improved co-operation between manufacturers, suppliers, retailers and waste management companies to boost recyclability and recycling of packaging
- Reducing the amount of water used in manufacturing to limit consumption and save money
- Improved refrigeration to boost energy efficiency
- Use of low carbon fertiliser to reduce the carbon footprint of fruit-based soft drinks by as much as 20%
The plan - launched by Defra and developed in conjunction with the soft drinks industry, trade associations and WRAP - aims to cut carbon emissions in the soft drinks sector by 4.5 million tonnes a year.
Food minister David Heath said: “Dealing with resources properly is good for business as well as the environment and will help boost the economy and create jobs. Our voluntary agreement is about ensuring every step of the production process is efficient, saves energy and reduces waste.”
Richard Swannell, director at WRAP, said: “This type of collaborative sector working has real business benefits, as proven by our work on the Courtauld Commitment and The Federation House Commitment.”
Defra aims for a further 25% of the industry to sign up thte roadmap by the end of the year.