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Coca-Cola, Pepsi and Britvic sign up for sustainability scheme

A framework to improve the sustainability of the soft drinks industry, including improved recyclability, has been launched by Defra.

Half of major soft drinks producers or suppliers, including Coca-Cola Enterprises, PepsiCo and Britvic, have signed up to the Soft Drinks Sustainability Roadmap.

The voluntary agreement sets these objectives:

  • Improved co-operation between manufacturers, suppliers, retailers and waste management companies to boost recyclability and recycling of packaging
  • Reducing the amount of water used in manufacturing to limit consumption and save money
  • Improved refrigeration to boost energy efficiency
  • Use of low carbon fertiliser to reduce the carbon footprint of fruit-based soft drinks by as much as 20%

The plan - launched by Defra and developed in conjunction with the soft drinks industry, trade associations and WRAP - aims to cut carbon emissions in the soft drinks sector by 4.5 million tonnes a year.

Food minister David Heath said: “Dealing with resources properly is good for business as well as the environment and will help boost the economy and create jobs. Our voluntary agreement is about ensuring every step of the production process is efficient, saves energy and reduces waste.”

Richard Swannell, director at WRAP, said: “This type of collaborative sector working has real business benefits, as proven by our work on the Courtauld Commitment and The Federation House Commitment.”

Defra aims for a further 25% of the industry to sign up thte roadmap by the end of the year.

Readers' comments (1)

  • At Closed Loop Recycling, we’re fully supportive of DEFRA’s Soft Drinks Sustainability Roadmap announced this week, which has the backing of Coca-Cola, Pepsi and Britvic and promises to improve recyclability as well as other measures.
    The success of initiatives of this kind is evident in the Dairy Industry Roadmap, in which we’ve played an active part. The Dairy Roadmap has led to huge increases in the use of UK-sourced recyclate in HDPE milk bottle packaging and increased recycling of milk bottles overall. It also demonstrates how co-operation between all aspects of the supply ‘loop’ can achieve fantastic results when they work together.
    With the right incentives in place, there’s no doubt the Soft Drinks Sustainability Roadmap could also achieve similar success. At Closed Loop Recycling, we look forward to continuing our work with the soft drinks industry to help it achieve its sustainability objectives.

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