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What the public think and feel is vital to achieving buy-in for schemes like alternate week collections and reward and penalty schemes based on reducing waste. So, anyone involved in the sector will be interested in the Department for Environment Food and Rural Affairs (Defra) 2007 Survey of Public Attitudes and Behaviours toward the environment. Some findings have been published early, with the full report due out in September, and answers reveal public attitudes toward recycling is positive. .