As steel can prices plummet and expectations of a swift market rally are low, a major steel recycler has launched a scheme to boost material collections.
Corus Steel Packaging Recycling defended its decision to go ahead with the scheme to encourage more steel can recycling at a time when there is little appetite for additional cans. A spokesman explained: This scheme to boost steel packaging recycling by 15% demonstrates Corus commitment to household steel recycling in the long run. Prices go up and down and they are linked to the economy and material demand. But steel packaging recycling is a major focus for Corus.
The scheme, run by the Steel Can Recycling Information Bureau (SCRIB), will focus on educating children about steel can recycling. Corus said research shows the most effective way to increase family recycling is by encouraging children to take the lead.
SCRIB will offer games and videos to children to help them identify steel cans for recycling as well as information for parents and lesson plans for teachers via its website.
Corus sustainability projects manager Nicola Bennett said: The target we are setting is hugely ambitious and one which needs the support of the British public in order to turn the objective into a reality. Local authority recycling has increased exponentially over recent years. However, awareness of which packaging is made from steel and can be recycled is still relatively low and needs to be increased.
Did you know?
Recycling one tonne of steel cans saves one and a half tonnes of iron ore, half a tonne of coal and 40% of the water needed to manufacture the equivalent new steel. So, recycling just seven steel cans saves enough energy to power a 60-watt light bulb for 26 hours.