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Students to help UK business capitalise on Chinese markets

UK companies are being invited to play host to Chinese-speaking students to help break into the Chinese market or find new investment.

Trade minister Lord Livingston has launched a pilot programme to be run by UK Trade & Investment and the University of Sheffield to provide better access to Chinese language, cultural and business knowledge.

The GREAT Ambassadors scheme was originally announced during the Prime Minister’s visit to China in December 2013 and the pilot programme will operate for the current academic year.

China has an estimated 70,000 students in the UK, more than any other overseas group.

Livingston said: “China offers great opportunities for UK companies of all sizes, with growing demand for brand Britain. Chinese-speaking students can help UK businesses to overcome the linguistic and cultural barriers that could stand between them and the Chinese market.”

Sheffield was chosen because it has one of the largest Chinese student populations in the UK.

Possible support from interns includes:

  • helping companies establish online Chinese presence for example on Tmall – China’s equivalent to eBay
  • help market the company via Chinese social media channels such as Weibo (Chinese equivalent to Twitter)
  • provide advice and support on Chinese business culture and etiquette
  • helping companies develop a Chinese version of their brand
  • supporting company representatives on market visits to China
  • identify ways to cater for growing numbers of Chinese tourists



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