A study into the potential benefits of household recycling incentives and whether they increase recycling in a cost effective way, has been launched today.
British Government services company Serco appointed Eunomia Research & Consulting to carry out the study in collaboration with Defra.
This partnership between public and private organisations will ensure there are no duplications with Defra’s own research into rewards schemes and will increase the range of the studies.
Serco’s research focuses on non-Defra funded schemes at home and internationally. As well as drawing on well-established schemes, it will also consider alternative methods and models to help change recycling behaviours.
Defra is also currently running trials funded by the Reward and Recognition Fund. The fund was set up by the department in 2011 to invest £2m into rewards schemes over three years, with the aim of testing the efficacy of the initiatives. So far it has helped to run 28 pilots.
Serco and Defra will release separate reports in the Autumn. A joint launch event and joint executive summary, which draws together the findings of the two studies has been planned.
Serco direct services business development director, Robin Davies said: “Serco are making this important investment to gather real evidence about what works and to help local government make more informed decisions in relation to investment in recognition and reward schemes.
Defra have focussed on supporting and evaluating the schemes which they are funding. That opens up an opportunity for us to look, in a comparable way, at the performance of the more established schemes operating across the UK and abroad which don’t have Defra funding.”