Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

Serco launches study into household recycling incentives

A study into the potential benefits of household recycling incentives and whether they increase recycling in a cost effective way, has been launched today.

British Government services company Serco appointed Eunomia Research & Consulting to carry out the study in collaboration with Defra.

This partnership between public and private organisations will ensure there are no duplications with Defra’s own research into rewards schemes and will increase the range of the studies.

Serco’s research focuses on non-Defra funded schemes at home and internationally. As well as drawing on well-established schemes, it will also consider alternative methods and models to help change recycling behaviours.

Defra is also currently running trials funded by the Reward and Recognition Fund. The fund was set up by the department in 2011 to invest £2m into rewards schemes over three years, with the aim of testing the efficacy of the initiatives. So far it has helped to run 28 pilots.

Serco and Defra will release separate reports in the Autumn. A joint launch event and joint executive summary, which draws together the findings of the two studies has been planned.

Serco direct services business development director, Robin Davies said: “Serco are making this important investment to gather real evidence about what works and to help local government make more informed decisions in relation to investment in recognition and reward schemes.

Defra have focussed on supporting and evaluating the schemes which they are funding. That opens up an opportunity for us to look, in a comparable way, at the performance of the more established schemes operating across the UK and abroad which don’t have Defra funding.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.