Surrey County Council launched the second phase of its waste campaign - 'it's about time' - this week with a sustainable shopping roadshow.
Campaigners will visit supermarkets and shopping centres around the county and explain to the public how to shop more smartly. They will offer tips on being more sustainable such as not using extra plastic bags for fruit and vegetables, and using deli and fish counters to buy the exact amount of food needed. These will be available in a Sustainable Shopping Guide, along with reusable bags, to encourage people to change their shopping habits.
Visual tools such as a 'smart' shopping basket will be used in contrast with a shopping basket where no consideration of sustainability has been taken, to illustrate the concept. People will also be encouraged to make a shopping pledge 'do just one thing' to make a difference.
The council says it is not blaming supermarkets, whose product ranges are dictated by public demand, but is instead working with them to change shopping habits.
A Christmas drive is also planned, to push the message with a seasonal angle and tie-in with events such as the turning on of Christmas lights. As an incentive to tempt people to events, the council will run a competition with a prize Christmas present of one year's worth of organic fruit and vegetables.