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Survey reveals that waste management industry wants to improve its image

A survey of waste management professionals has revealed that many feel that the image of the industry needs to be improved.

In the lead up to, and during last week’s RWM exhibition in Birmingham, Pelican PR surveyed 418 industry professionals via email and face to face to ask them how they felt the waste management industry is perceived by the public.

According to the results of the survey, 68% of respondents felt that the image of the industry needs to be improved.

Responding to the results of the survey, Pelican PR managing director Michael Bennett said: “The industry still has a poor public image and needs to do more to explain its vital role.

“With the need for more waste management facilities to be built the industry needs to demonstrate that it is leading the drive to a more sustainable future and that waste management is a growing, and environmentally positive industry.

“A great job has been done to get more and more households to recycle. We now need a similar push to improve the image of the industry.”

Readers' comments (2)

  • they are hardly going to say they want to make it worse.

    what a stupid question and waste of time and money on a survey.

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  • Eric, thanks for your comment. The point of the survey was to show that the image of the industry is poor and needs improving, something which we all have responsibility for. Clearly people will not want to make it worse. Michael

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