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Sweet home Alabama?

Birmingham City Council has apologised for sending out 720,000 recycling leaflets showing a photograph of Birmingham, Alabama, instead of Birmingham, England.

The council spent £15,000 showing the skyline of the US city instead of showing landmarks such as the Bullring shopping centre.

The leaflet was meant to thank residents for helping the city achieve its 2007-2008 recycling target early.

But underneath the heading Thank you Birmingham!, it showed a photo of the southern US city.
A Birmingham Council spokesman said: Birmingham is immensely proud of its recycling record and this leaflet has helped to get the recycling message across to thousands of our enthusiastic citizens over the last 15 months.

We accept that the wrong photo was used, but the text and detail contained in the leaflet is wholly correct which is the most important message.

He said that 719,999 residents were happy with the leaflet, because only one resident complained about the error. There are no plans to reprint the leaflet.

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