Retail giant Tesco has launched the first of its new Buy One Get One Free Later deals to help cut down on food waste.
Over the next two weeks customers choosing pineapple, melon, salad and lettuce offers can claim their free product on the same day or pick one up the following week. It will only be valid for short-code life-perishable products. This means that products with short sell-by dates such as yoghurts, salads, vegetables or cheese will be included. However, products with long sell-by dates such as cans of beans and pasta sauces will not be included.
Customers buying one of the featured products on special offer will be given a voucher at the till. They can then use this voucher to get another pack of the product the following week.
Tesco executive director Lucy Neville-Rolfe said: Customers really like our BOGOF deals but feedback shows smaller households sometimes cant use the free product before its use by date. Now were giving customers the flexibility to take advantage of the great value offer by claiming their free product the following week instead. As well as giving our customers a flexible new offer, were helping them to cut food waste. Together weve already made great progress on reducing packaging waste, encouraging re-use carrier of bags and recycling.
Last year, Tesco pledged not to send any waste to landfill and customers tell us they want to do their bit too.