Known as Eco Annie, the designer uses textile waste from London and has established a manufacturing chain making recycled yarn for use by knitters and weavers, and in the production of her own rugs.
Sherburne, who received business support through the Enhance programme, hopes the new shop will raise the profile of using recycled yarn in textile designs and sustainable clothing. She has so far saved one tonne of textile waste from landfill.
Enhance senior project manager Peter Harden said: Eco Annie is producing high value designer products from a low value resource. Her shop is sure to become a hub for sustainable design.