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Textual Recycling

Mayor Ken Livingstone has launched the country's first text service aimed at making recycling easier in London.

The move will allow residents to request details of collections by texting RECYCLE and their postcode to 63131.

Adverts will be displayed across the capital after 27% of Londoners admitted that they were unsure which day their waste is collected for recycling.

Livingstone said: "London households still produce enough rubbish to fill an Olympic sized swimming pool every hour, which is why the latest Recycle for London advertising campaign is introducing this pioneering new service to make it even easier to recycle."

Eighty per cent of London residents now have access to a recycling collection, with the new initiative aimed at raising awareness. .

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