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'The Apprentice' to launch recycing initiative

The winner of TV hit The Apprentice is to be rewarded for her endeavours with a job in the recycling sector.

Michelle Dewberry has been told by Amstrad boss and show host Alan Sugar that he wants her to launch a new business called Xenon Green.

While exact details of the new operation are unknown, it is thought that it will be used as a vehicle to dispose of companies’ unwanted equipment in line with the Waste Electrical and Electronic Equipment directive.

Sugar said: “It’s going to be a kind of Greenfield business and Michelle is going to mastermind the thing. We’re going to turn it into a very, very big business.”

While he stated that it was not something he would have envisaged 30 or 40 years ago, the businessman worth a reported £790 million termed the sector as being ‘new world’.

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