The BIG recycle has gained some big-name backers, with celebrities from the world of football and entertainment lending their support.
ITV football presenter Gabby Logan, commentator and former England player Graeme Le Saux and actor and impressionist Alistair McGowan are all backing the campaign which kicks off this summer.
Launching on June 5, just days before the World Cup starts in Germany, local recycling events across the UK will be combined with national press and marketing activity, with the stars encouraging householders to recycle throughout the World Cup and beyond.
“I think the World Cup is a great time to remind people to do their bit, given that we generate even more waste than usual during a major sporting tournament. I hope everyone will make recycling their goal this summer.”
The BIG recycle takes place annually and is organised and funded by the Waste and Resources Action Programme (WRAP).
In 2005 it was supported by major materials organisations, several national retailers and hundreds of local authorities, generating a surge of interest in recycling across the country.
WRAP chief executive officer Jennie Price said: “This campaign is a great opportunity to remind people just how easy it is to recycle. With nine out of ten homes now having doorstep collections, recycling has never been more convenient.
“The great strength of ‘the BIG recycle’ is its ability to reach people at grass-roots level, thanks to the close involvement of local authorities, voluntary groups, materials organisations and retailers. We hope the campaign will inspire a huge surge of interest in recycling this summer.”