National campaign, ‘the BIG recycle’ that encourages the recycling of household waste, will return for the third year running.
Organisers confirmed the event would launch on June 5, and would use high-profile celebrities along with local activities across the country.
Following last year’s successful campaign the organisers are now inviting additional sponsors for the 2006 drive.
The Waste and Resources Action Programme head of public relations Julie Brown said: “The BIG recycle has established itself as one of the highlights of the recycling calendar. The reaction of local authorities, members of the public, retailers and the media to last year’s campaign was phenomenal. It helped to create a huge surge of interest in household recycling.
“We’re aiming to attract even more participants this year, to ensure that the campaign is bigger and better than ever. We’re particularly keen to hear from sponsors at this stage. Given the profile and importance of the campaign, organisations can stand to gain real benefits from being allied to the BIG recycle 2006.”
Last year’s campaign involved over 400 local authorities and generated about 530 separate pieces of UK media coverage. It inspired a variety of events up and down the country — from fashion shows to funk concerts.
Celebrity support was available in the form of former Olympic champion Matthew Pinsent, Property Ladder presented Sarah Beeny and Minister for local environment quality Ben Bradshaw. It was also supported by leading supermarkets Asda, Tesco and Sainsburys.
Celebrity supporters for this year’s campaign have not yet been announced.