The Co-operative Special Dry Imperial Vodka 35cl will be re-packaged into a PET bottle from 9 March. The current glass bottle weighs 265g, while the PET bottle weighs only 40g an 85% weight reduction.
Last year, the retailer reduced the weight of its own-brand wine bottles, having already introduced the worlds lightest whisky bottle in 2007. The retailer also lightweighted the glass for its own-brand ales range in summer 2008.
The Co-operative Group category marketing manager for beverages Vicky Wood said: The PET vodka bottle is a great example of collaboration between all parties and is yet another packaging reduction achievement for The Co-operative. If the introduction of the 35cl plastic vodka bottle is successful, we will look to rolling PET packaging out to other 35cl spirit bottles, as well as extending it to other sizes.