Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

The psychology of recycling

Guildford Borough Council has used psychology to help push up its recycling rates. After commissioning The Environmental Psychology Research Group at the University of Surrey to conduct research on waste recycling, it saw one area increase its recycling rate to 90%.