Matthew Pinsent is a man on a mission.
Rowing at the crack of dawn, altitude training and eating a truckload of pasta may have been what the four times Olympic gold medallist was used to before major competitions, but since dropping his oars Pinsent has taken on an equally gargantuan challenge - to get England recycling more.
"At the moment the stats aren't very impressive," said Pinsent of England on average recycling just 17.7% of its household waste.
"But unfortunately not everybody is catered for as well as I am."
Pinsent said his ideal goal for England was a national doorstep collection service, because "if you make it easy for people, they will recycle".