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The scary scale of WEEE

It was once an infamous red-light district, has since hosted some bizarre works of art and theatre and recently had David Blaine dangling in a glass box above it for 44 days.

But even these weird and wonderful sights could not have prepared London's South Bank for the giant waste-metal humanoid prowling it this month.

The RSA WEEE Man has been created to raise awareness of the need to recycle waste electrical products.

The Waste Electrical Electronic Equipment (WEEE) Directive is due to enforce recycling targets on UK businesses from early 2006.

At seven metres tall, and weighing three tonnes, the WEEE Man represents the amount of electronic waste the average UK person creates in their lifetime.

The Royal Society for the Encouragement of Arts, Manufactures and Commerce and Canon Europe unveiled the figure by Tower Bridge last Friday.

It will be there until May 27 before being moved to the Eden Project in Cornwall for the rest of the summer.

Project director Rob Holdway said: "The RSA WEEE Man is a stark illustration of the amount of waste we are currently consuming.

"An average householder in the UK now owns 25 electrical and electronic appliances. Householders and businesses in the UK throw away at least 1 million tonnes of WEEE each year, and 90% ends up as landfill."

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