A survey has revealed most people think the Government doesn’t do enough to incentivise recycling, as the increase in recycling rates slows.
The study, published by recycling scheme company Greenredeem, found 29% of people said they did not recycle as much waste as they could and 64% said the Government should do more to reward their actions.
It was also found 24% claimed they would recycle more if they were given vouchers or money off goods or services.
Three per cent said they never recycled, and more than a third of these blamed lack of convenient facilities.
Greenredeem said Defra figures showed recycling rates were heading for a plateau and that more needed to be done to persuade people.
Communications director Rob Crumbie said: “It’s clear that across the UK, people are concerned about the environment, but these concerns aren’t enough to get them to take real action.”
Former Friends of the Earth director Tony Juniper said: “We are very far from where we need to be in reaching the goal of ‘zero waste’ that so many now believe is both possible and desirable to achieve.
“Part of the problem is down to the fact that a high proportion of people remain resistant to the notion of recycling, including because they see no personal benefit arising from it. To get into the modern league of top recyclers will require more than awareness and good facilities.”
In April Greenredeem acquired Recycle Rewards, the UK division of the US company Recyclebank.