Home of thrilling roller coasters Thorpe Park saw the opening of an on-the-go recycling zone for bottles and cans by Recycling Minister Joan Ruddock last week.
The scheme, which encourages visitors to recycle while they are away from home, was developed by Coca-Cola Enterprises and the Waste & Resources Action Programme (WRAP).
At the launch Ruddock commented: With a target of increasing the national recycling rate to 40% by 2010, programmes such as the recycling zone are vital to the UK hitting its targets. I welcome this initiative and hope the programme ensures people recycle more, at home and on-the-go.
Developers said that the launch is the first step in a three year plan to create 80 recycling zones by 2011. Future locations could include other theme parks such as Alton Towers, shopping centres, and international travel hubs.
Plastics recycling charity Recoup is also working with the schemes developers to offer up to 15 days technical consultancy to each future location to enable them to adopt best practice for collection and recycling.
Thorpe Park divisional director Peter Ronchetti said: Thorpe Park has considerable potential for recycling, with over 421,000 bottles and cans sold every year.