A fashion label which uses reclaimed and waste textiles to make new garments will be launched at high street retailer Topshop in September.
Bought outright by the retailer, Goodone’s autumn/winter collection for 2010 will be sold online as well as at Topshop’s flagship store in Oxford Circus, London.
A spokesperson for Topshop said: “We are really excited to be working with Goodone. As an up and coming brand, it has successfully combined sustainability with great design. The story behind the clothes and the brand is an innovative concept and one we’re sure our customers will be interested in.”
Tesco is also collaborating with the ethical fashion label and will be selling Goodone’s garments online from October this year.
According to Goodone, mainstream retailers are beginning to take more of an interest in ‘upcycling’ clothing. Its founder Nin Castle said: “The team at Goodone have a design method that’s informed by the use of recycled fabrics but not restrained by it. By mixing surplus luxury fabrics and new British knits with recycled garments, we achieve freedom of design and a strong feminine look.”
Goodone is part of the British Fashion Council’s ethical fashion project Esthethica.