Coca-Cola in Great Britain has launched a new interactive online application to help meet increasing consumer demand for eco information.
The ‘Trace Your Coke’ app enables consumers to trace individual cans or bottles of Coca-Cola Great Britain drinks back to their British factory of origin. It also highlights the importance of the most significant step consumers can take to reduce a drink’s environmental impact - recycling empty packaging.
Liz Lowe Coca-Cola Great Britain citizenship manager said: “Trace Your Coke provides a fun, interactive way for our consumers to find out information that matters to them whilst reinforcing the importance of recycling. We know that without sustainable, healthy communities we won’t have a sustainable business.”