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TV the best medium for conveying the waste awareness message

By Greg PitcherTelevision advertising has been praised by a consortium of councils impressed with the results of a recycling campaign it ran during popular shows such as Pop Idol at Christmas.The Midlands TV Consortium backed further use of the medium after releasing figures showing far more people noticed it than any other form of advertising.Warwickshire County Council heads the group of authorities that paid £83,000 for the two-week campaign, which ...

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