WeeeCare chief executive Peter Hunt said that the UK can reach its EU target to collect 25% of waste portable batteries by 2012.
Peter Hunt said: So far so good - we are going in the right direction.
We need to educate the general public to recycle more batteries if it is going to work at all. If we cant educate the public in the first instance we will fall at the first hurdle.
A public campaign needs to involve all the stakeholders to work as one. We cannot have separate groups that can become partisan and can confuse everyone. Everyone needs to work as one to promote recycling for batteries in order to meet the targets.
It looks like the Government has taken on board its experiences it learnt from WEEE and it has applied the importance of the competitive market to the batteries framework.
On July 1 WeeeCare formed a consortium with battery manufacturers and importers, major retailers and other stakeholders to launch a free national recovery scheme for all types of batteries.
But Hunt said that he would like to see more recycling of WEEE. He said that more WEEE recycling could be done if the public and small business had more knowledge of how WEEE worked but he said they are still none the wiser. So far, the UK has collected over and above the EU collection target of 4kgs per capita per year and currently has a collection rate or around 6kg per capita per year.
He added that with the global increase in metal prices, producers of WEEE have a financial incentive to recover more WEEE now then they did a year ago.