While the resources are used for little people, the problem is certainly a big one with disposable nappies seen as an endemic part of an avoidable 750,000 tonnes of waste that goes to landfill each year.
With 80% of midwives said to be aware of the Real Nappies Campaign, organisation Real Nappies for London has called for wider awareness campaigns among manufacturers, local authorities and major retailers.
It has been working closely with the Department for Environment, Food and Rural Affairs and stressed how its support was crucial along with real life incentives from organisations such as the Womens Environmental Network.
Real Nappies for London outreach officer Orla McElroy said: Only 4% of people we talked to said that local authorities influenced their choice of nappy. This highlights the need for them to work in partnership to spread the message.
In all, 98% of those who trialled the practice thought it was a good idea, 78% said reusable nappies were easy to use and 74% said they were convenient. Local authorities need to have resources for continued work as parents obviously think it is a good idea. So lets not lose momentum, because if we do, we lose the long term sustainability of the scheme.
Real Nappy Week takes place from 11-18 March 2007, with Local Authority Recycling Advisory Committee chair Lee Marshall suggesting that word of mouth is another powerful tool.
He said: We used them [reusable nappies] and they are very easy to use. People who use them can become advocates and help to spread the message.