Unilever has launched a campaign to encourage Essex residents to recycle their teabags.
Posters at bus shelters and adverts in local newspapers will urge people to include used teabags out with their kerbside food waste collection.
The campaign is the result of a partnership between Unilever, which produces PG Tips, Brentwood Borough Council, Chelmsford Council and WRAP.
Tea is by far the largest element of unavoidable food waste produced in the UK, accounting for about 370,000 tonnes of waste every year.
Paul Sherratt, global packaging and sustainability director – beverages at Unilever, said: “Unilever’s tea bags are mainly made from organic material so we believe that putting them in with the rest of the household food waste will be a small habit change that everyone can adopt.”
Marcus Gover, director of the closed loop economy at WRAP, added: “With 52% of local authorities now offering food waste collections, we encourage people to recycle as much of their food waste as possible.”