Valpak, recently appointed by the British Retail Consortium (BRC) to run its Waste Electrical and Electronic Equipment (WEEE) compliance scheme, admitted last week that its communication with local authorities had "not been the best".
The company, who are responsible for creating an adequate WEEE collection network by getting local authorities on board to provide use of their Civic Amenity (CA) sites, said it wished to address the communication situation.
Valpak business development manager James Skidmore said: "We do want to take local authority views into account." And he was keen to stress that the company did not want to "appear to be prescriptive".
Speaking at the South West Recycling Forum conference, where the majority of attendants were from local authorities, Skidmore reinforced that the best place to collect WEEE material, when the impending regulations come into force in June, was at CA sites.
"Civic amenity sites will be our first, second and third port of call," he said.
He emphasised the importance of local authorities in its scheme, and said: "We do need the network, we do need to work with you."
Local authorities can register their interest in the WEEE retail compliance scheme via the following website www.retail-weee.co.uk