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Vehicles become mobile billboards

Vehicles collecting waste for Trafford Metropolitan Borough Council have been turned into eye-catching, mobile billboards that advertise the recycling cause.

Veolia Environmental Services (VES) has re-branded its entire fleet in an effort to increase rates, with the lorries delivering a publicity campaign and also carrying interchangeable boards that encourage residents to recycle glass, paper, cans and green waste.

It is hoped that these will help the local authority meet its recycling targets, and they will also carry running totals showing the tonnages collected of different materials.

VES director of municipal services Phil Gilmour said: “We are taking every opportunity to advertise the fact that we should all recycle more. Each vehicle travels about 300 miles every week all around the borough of Trafford and therefore presents a fantastic opportunity to get this important message across.”

Trafford Council executive councillor June Reilly added: “We need to encourage everyone to recycle as much as possible and keep their waste as low as possible, so the borough can achieve its 30% recycling target by 2010.”

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