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Veolia set to re-brand Cleanaway

Little is likely to change for customers of Cleanaway now that it has been bought by Veolia Environmental Services (VES), according to the new owners top boss.

VES chief executive UK and Northern Europe Cyrille du Peloux said: It doesnt change [anything] at all. Life goes on and the business will go on. As a new entity we will put more and more emphasis on our customer service.

He stressed that customers will continue to receive the same service as before, except that all of Cleanaways operations will be re-branded under the VES name.

We intend to begin the re-brand of Cleanaway before the end of the year, he said. We have already gone through the re-branding from Onyx to VES. This was a decision taken by our parent company Veolia to use the name in all our businesses including transport, water and waste management.

He admitted that the purchase of the company will lead to a small number of redundancies in the back office operations of Cleanaway as there will be only the need for one VES team to carry out these operations. However, he said this would be done responsibly and with full consultation.

But he believes that the £589 million acquisition will benefit Veolia.

We saw that there were a lot of similarities between us and Cleanaway. When we realised it was on the market, we saw that it was an ideal opportunity for us to become the market leader.

"The big difference was on PFI contracts where Cleanaway has not been at the races due to its shareholder situation.
  • Watch a video interview with Cyrille du Peloux on the acquisition of Cleanaway by clicking here

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