Volvic Natural Mineral Water has this week launched its new “greener” bottle made from 20% sugarcane waste.
The 50cl bottle, due to hit the shops in December this year, is made from 100% recyclable plastic and, Volvic claims, is the first in the UK to use renewable plant-based sugar cane waste known as BioPET.
It will also have a 38% lower packaging carbon footprint and a 16% lower total lifecycle footprint than the previous 50cl Volvic bottle. This reduction has been achieved through incorporating 25% recycled plastic from previously used bottles and using BioPET.
BioPET is created by combining PET with fermented and dehydrated sugarcane waste, a natural and renewable waste product from the production of sugar cane.
Evian Volvic Worldwide director of nature committee Stéphane Cousté said: “The greener bottle is real breakthrough for us and a genuinely cutting edge innovation.”
The new bottle will also be lighter as the weight has been reduced to 15g from 17g, a measure which will dramatically reduce its carbon footprint.
Volvic UK marketing manager Nadine Slyper added: “Volvic has established a heritage of working hard to reduce our impact on the environment. We have cut the amount of plastic in our bottles by 30% over the last 15 years.”