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Washing machine that goes on and on and on!

In a climate where the average washing machine does not make it past the age of ten and 1.5 million a year get dumped in landfill, some British engineers have come up with their own model that is designed to last. ISE Appliances, a brand manufacturer, has designed a washing machine that has an estimated lifespan exceeding 20 years of domestic use. Made in Sweden, every component on the machine is tested to last beyond 8000 cycles. Founder Kenneth Watt said: In 2006, only 21% of washing machines sold in the UK lasted over ten years and more than half brought today will be scrapped before they reach seven years. The big boy retailers will do anything to make money so they build washing machines with a short life span, so consumers have to go and buy another one in just a couple of years. While at a first glance the £799 price tag may seem dear, it does include installation, a ten year guarantee, and eventual end-of-life removal and recycling. In fact before the Waste Electrical and Electronic Equipment (WEEE) Directive came into force ISE had already provided a recycling service for customers who had purchased their machines. Watt said: This recycling scheme has been in place since 2005. We recycle old machines turn them into new ones and give them to socially disadvantaged families - why create needless waste when there is no need for it. A Department for Environment, Food and Rural Affairs (Defra) spokeswoman added: With WEEE in force, very few if any, white goods will end up in landfill. This is because manufacturers are going to make revenue from them, so will not throw them away. With WEEE enforced we expect patterns to change but these are not measurable as of yet. Watt disagreed with Defra and said: WEEE is a bit of a farce as the tax payer is still paying for their machines to be uplifted. When a machine is picked up by the council, the council does not charge the manufacturers. The manufacturers are not paying for WEEE in any great deal, which is a shame. Image: Not IES washing machine

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