Who would have believed that a bag for storing waste could be the star of the catwalk?
Well it happened in the Sky One TV show Project Catwalk presented by movie-star Elizabeth Hurley.
In the show, talented fashion designers compete in a series of challenges for the opportunity to make a name for themselves in the industry and have their collection shown at London Fashion Week.
In the pilot episode, the 12 designers were given a challenge to make a dress for a garden party from materials at DIY store B&Q. One of the contestants chose the Hippobag made by Hippowaste, which is normally used to hold structural rubble, clutter and garden waste.
The bag was transformed into a stylish, eye-catching cocktail dress.
Hippowaste marketing manager Lisa Fines said: “As well as being the ideal solution for getting rid of your rubbish, it looks like the Hippobag could even have a career ahead in fashion. Who said waste isn’t glamorous?”